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Nottingham University Business School '13
January 24, 2014
Irving Frydman (Marketing & PR for IT Industry|Content Marketing|Writer|Social Media|LinkedIn Trainer) stated that: I would pick leadership over strategy because without a good leader, strateg...
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Nottingham University Business School '13
January 24, 2014
It makes me think that for an organization which is more important: Employee satisfaction or Customer satisfaction? I hope it is going to be a very difficult question to be answered.
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INSEAD '99
October 15, 2013
Is Belgium an Innovative Country? For most Europeans, Belgium is the homeland of bureaucracy and regulation (for Americans it is the land of trappist beer). On Tuesday we heard from Roch Doliveux (...
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Warwick Business School '13
April 22, 2013
Warwick Business School is delighted to announce the inaugural WBS Case Competition, which is kindly sponsored by IMS Health. This is an exciting new initiative that tasks student teams to solve a ...
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Amsterdam Business School '13
March 9, 2013
Johnson & Johnson has been battling with patent cliffs like many in the industry, but it still is in a better position than many of its peers. Its patent protection on Concerta and Levaquin expired...
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MBA-Exchange.com Admin
August 16, 2012
By Laurence Capron and Will Mitchell Historically, big pharma firms made their own drugs. They might make a targeted acquisition here or there, form an alliance now and again, or license in some...
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Aleksandar Ruzicic
INSEAD '97
July 26, 2012
In the article, If the Shoe Fits , four emerging pharmaceutical market strategies were identified, based on uniqueness of positioning and type of competition. This next article in the series concen...
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Aleksandar Ruzicic
INSEAD '97
July 26, 2012
Four emerging pharmaceutical market strategies delimited by uniqueness of positioning and type of competition were identified in the article, If the shoe fits (January/February 2010 edition). This ...
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Aleksandar Ruzicic
INSEAD '97
July 26, 2012
Despite what we are asked to believe, pharmaceutical marketers used to have it easy. Marketing predominantly to doctors, companies positioned their patent-protected drug against competitive product...
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INSEAD '94
July 17, 2012
HBM Partners carries out an ongoing analysis of all trade sales of public and private US and European biotech and pharma companies. The report covers all completed trade sales of North American (U...
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