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Sarit Sahu
Warwick Business School '13 |
22/04/2013
Warwick Business School is delighted to announce the inaugural WBS Case Competition, which is kindly sponsored by IMS Health. This is an exciting new initiative that tasks student teams to solve a ...
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Hassan Zaheer
Amsterdam Business School '13 |
09/03/2013
Johnson & Johnson has been battling with patent cliffs like many in the industry, but it still is in a better position than many of its peers. Its patent protection on Concerta and Levaquin expired...
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Arantxa Cinca
MBA-Exchange.com Admin |
16/08/2012
By Laurence Capron and Will Mitchell
Historically, big pharma firms made their own drugs. They might make a targeted acquisition here or there, form an alliance now and again, or license in some...
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Aleksandar Ruzicic
INSEAD '97 |
26/07/2012
In the article, If the Shoe Fits , four emerging pharmaceutical market strategies were identified, based on uniqueness of positioning and type of competition. This next article in the series concen...
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Aleksandar Ruzicic
INSEAD '97 |
26/07/2012
Four emerging pharmaceutical market strategies delimited by uniqueness of positioning and type of competition were identified in the article, If the shoe fits (January/February 2010 edition). This ...
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