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16/05/2013
In his expert file, André van Regenmortel gives a very useful overview over the do's and dont's of starting an export business. Easy to read and topped with well chosen examples, he establishes 10 ...
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Suna Bull
Imperial College Business School '05
02/05/2013
Succinct commentary on the use of Social Media, analytics and CRM integration. Are the issues in piece raised a familiar story?
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Mario Castro
Hult International Business School '13
22/03/2013
How people access internet makes a significant difference within the way we do business! Internet is changing the way we approach our client, our promotion, our distribution and any other Ps for...
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David Hurley
Smurfit Graduate Business School '12
13/02/2013
A marketing plan is a crucial part of any solid business plan. Ideally, it is aligned fundamentally with your business model and value chain to help you communicate your value proposition to your c...
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