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522 articles found!

The MBA Job Search: The hidden benefits of deep research

In an MBA job search, there are hidden benefits of deep research. Kellogg Career Management Center's Managing Director, Mark Gasche, shares invaluable planning tips for researching companies and prepping for interviews. His words are in line with the information we provide you in our MBA Employers ...

The battle is for the customer interface

Something very interesting is happening... "Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estat...
, Kingston Business School '15 | March 31, 2015 0   

Why a CEO believes an MBA is worthless?

Disappointing article. It was referred to me so I thought it would be insightful. Quite shallow and self-serving instead. I would recommend to the author to go back to b-school, skip the 101 classes and get on to the more serious stuff taught there!
, Admin | April 30, 2015 0   

Look back or think ahead…

Christmas is over and New Year, 2015, has already started with some busy in implementing their New Year resolutions while others are still playing the skeptics. Irrespective of which group you belong, present and relevant past is already shaping our future as I type this post. Sunk cost vs. Pros...

Inbox – A tale of email marketing and newsletters

“The odd thing about this form of communication is that you're more likely to talk about nothing than something...”- You’ve got mail Prologue Emails have been one of the oldest technology products that have survived across generations of internet. This has also evolved ever since from plain t...

Accidental Product Managers

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Ducker Prologue I have been asked this question or have end up explaining this question so many times that I finally decided to put my views in this article on: Who ...

A product take on Ello and Facebook match up

Well let me start by stating the obvious: “Facebook & Ello is not as different as is being written about in terms of its product launch strategy”. Read on to know how and why… The definitions… Social media platform(s) is by its very definition a medium (online in these cases) to share informa...

What models for Product development to choose

This post provides a summary analysis on different models of Product Development, namely, Waterfall, RAD, Agile, Lean, etc. Waterfall model When to use it: Building a product whose feature list is expected not to become redundant post release. (less market risky product) The cost impa...

SEO - Search me if you can!

Searching for an object based on attribute sets and common sense, in a world filled with different type of objects around us, has been an intrinsic human behavior. When one in fact read the word, “Search”, there are different images that one gets inside one’s brain trying to conceive through attrib...

The Six Senses of Product Management

“All our knowledge begins with the senses, proceeds then to the understanding, and ends with reason. There is nothing higher than reason.” ― Immanuel Kant, Critique of Pure Reason Kant’s observation applies as much to ethics, as to Product Management. The reason is "why a product exists bu...