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Top Development Programs in Consumer Industry

Part of the "2016 Ranking of MBA Development Programs", this report identifies the Top 10 Development Programs in the Consumer Industry. Mars Graduate Leadership Development Program, AB InBev Global MBA Program and Burger King MBA Leadership Program were the top programs in the Consumer Industry. Noteworthy is that AB InBev and Coca-Cola have 2 programs amongst the top 10! Both companies h...
Emma Latini, MBA-Exchange.com Admin | August 18, 2016 2   
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Top Development Programs in Commercial

Part of the "2016 Ranking of MBA Development Programs", this report identifies the Top 10 Development Programs in Commercial. General Electric ECLP, Cargill Strategy and Business Development Program and GSK - Esprit Commercial Programme were the top programs in the Commercial business area. Noteworthy is that these are all full-time programs that are often customized in order to satisfy t...
Emma Latini, MBA-Exchange.com Admin | August 17, 2016 2   
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Brand Value & the Most Powerful Brands 2016 (with Infographic)

Brand makes your business unique. It sets the company apart and has the ability to position the business on the top in their specific industry. Sometimes, a brand is the company’s most valuable assets. In fact, many companies are often referred to by the name used in their brand – and they become one and the same. A strong brand identity drives customer loyalty, for the simple fact that once a cu...
Zana Z., MBA-Exchange.com Admin | August 9, 2016 0   
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Development Programs gaining momentum among MBA Students

MBA Students are increasingly interested in the fast-track careers offered by the MBA Development Programs. They searched our directory almost 200'000 times, to identify the right programs for them. This is an 80 % increase from the previous year. We are happy to share their most popular programs in our 2016 Ranking of MBA Development Programs. Let us know what you think, share with colleag...
Zana Z., MBA-Exchange.com Admin | June 13, 2016 0   
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2016 Update: What Happens in One Internet Minute?

Big Data is inevitable. In one year we have created more data than ever before. The struggle to keep up with the services is intense and competition for the users is fierce. "Whether you realize it or not, as consumers, Big Data surrounds us everywhere, ultimately influencing decisions that we make every day." This is what actually happens in 60 seconds on the internet:
Zana Z., MBA-Exchange.com Admin | April 18, 2016 0   
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Contagious: Why things catch on?

Jonah Berger's book "Contagious: Why things catch on?" addresses some interesting questions, such as why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. The best thing about it is that it is available to everyone, you just have to get people to talk.The challenge, though, is how to do t...
Zana Z., MBA-Exchange.com Admin | April 12, 2016 1   
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It's not just a logo, it could be a partnership

I started my consulting firm last year from scratch while tackling the usual nuances of incorporation, billing, financing, taxation and accountants. After securing my domain name and a couple of mandates, I knew that I had to properly build up my firm's logos, website and brand identity. Like most entrepreneurs I was in the usual position of having minimal knowledge of what needed to be done, ...
Edward Johnson, Warwick Business School '11 | April 7, 2016 2   
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Toyota Scores Big at the 2016 Kellogg School Super Bowl Advertising Review

Toyota Prius led the strategic rankings with its "The Longest Chase" ad in the 12th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Budweiser, T-Mobile, Doritos, Audi and TurboTax. Squarespace, LG and Acura received low grades for less effective ads. "Toyota's Prius was a clear winner in this year's Super Bowl because it kept our attention,...
Arantxa Cinca, MBA-Exchange.com Admin | February 8, 2016 0   
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World Business Forum 2015 (Madrid) Economia 0.0

A different and innovative point of view on the world market, marketing tips and market evolution. Another interesting speech by Oscar Di Montigny showing how times are changing, he offers a great perspective on how to conduct business and what possible/probable scenario the future will reserve.
Tommaso Concina, MIP - Politecnico Di Milano '17 | October 7, 2015 3   
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Meet Raymond, Google Marketing Intern

Raymond interned at Google the summer that "Life in a Day" premiered. "Life in a Day" was a cinematic experiment where we invited people all over the world to record their lives on the same day and upload their videos to YouTube where we, with our friends Ridley Scott and Kevin Macdonald, edited them into a single, feature film. Raymond helped plan the theatrical distribution, social media market...
ZZZedric Depierre, MBA-Exchange.com Admin | October 5, 2015 2   
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