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Goodyear Innovation Challenge
November 09, 2018

The Goodyear Innovation Challenge is a business design and innovation competition sponsored by Goodyear in collaboration with the Weatherhead School of Management at Case Western Reserve University in Cleveland, Ohio. Master's degree students from across the United States are invited to unleash their creativity while addressing real-world business challenges. The top five teams will compete for prize money in a hackathon at the state-of-the-art maker facility called think[box], and an opportunity to work alongside team members from the Goodyear Innovation Labs.

Description
The brief

This year's brief asks students to consider the question, "Where can Goodyear play beyond the tire in order to meet the evolving demands of the modern consumer?" Students will be asked to propose a new take on the role of a large multinational tire company in the changing mobility ecosystem.

Rules for participation

Who can participate

Current students over the age of 18 who are pursuing a master's degree in any discipline in the United States. Multiple teams from the same university may participate. Undergraduates with significant experience in lean startup, human centered design, data science, or graphic design will be considered.

How to participate

- STEP ONE: TEAM INFO
Submit names and contact info of 4-5 team members. Multidisciplinary teams are strongly encouraged!

- STEP TWO: SUBMIT PROPOSAL
Submit a proposal in response to the Brief. Only one proposal per team!

- STEP THREE: INVITATIONS
Jury will select and invite teams with the top 5 proposals to the Hackathon

- STEP FOUR: HACKATHON
Final teams will travel to Cleveland for two-day hackathon at think[box], working alongside students from other schools and Goodyear Innovation Lab associates for a $5000, $3000, or $2000 cash prize

Timeline

- August 24th: Brief is released
- August 27th to Sept 30: Submit team information on website
- October 1-12: Submit proposals to designchallenge@case.edu
- October 18: Invitations sent for Hackathon
- November 8-9: Hackathon at think[box] makers space, winners announced!
Organizer
Weatherhead School Of Management - Case Western Reserve University
Goodyear
Prize
1st place: $5,000
2nd place: $3,000
3rd place: $2,000