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INSEAD Product Games
December 21, 2018

INSEAD Product Games

For the second year, INSEAD is hosting Product Games, a first-of-its-kind global product management competition, and is inviting candidates from all leading business schools to participate. Designed in partnership with Google™ and Accenture Strategy™, Product Games gives tech-minded business school candidates a chance to experience how product managers work with a real-world problem.

Background

Voice assistants are a growing technological trend across smartphones, tablets, and computers. The benefits of controlling a device using speech are uncontested – from the speed of the interaction, to the ease of use.

Problem Statement

While Voice and Virtual Assistants are growing in popularity and launching all around the globe, they are yet to pass the ‘toothbrush test’ with regards to users building them into their daily routines and lives

- What is the killer use-case that will make these Artificial Intelligence and Machine Learning driven assistants indispensable?
- How does one make a fundamentally Artificial Intelligence / Machine Learning driven product more human?
- What is the best way to make these products more assistive and useful to users without compromising on privacy and security?

Description
Have you ever looked at a product and thought of ways in which it could work better? Then this challenge is for you. We’re calling all tinkerers, thinkers, designers, and problem-solvers to take on a challenge that will test your mettle.

You’ll get a chance to get inside the business of a new age technology, and solve problems faced by top product leaders in the industry.

How Product Games Works
The competition is open to current masters students at business schools. Business graduate students must make up at least 50% of the team.
Participants are invited to form teams, and develop an application of voice technology that makes everyday task(s) faster and more delightful for customers. Teams must consist of at least two members, and a maximum of six. Multiple teams may enter from the same business school.
Registration is now open, and submissions are accepted through December 21st. Four finalists will be selected, and will receive mentorship from organisations such as Google and Uber in order to refine their idea. Finalists will be invited to pitch their ideas to a panel of judges at INSEAD’s campus in France, and one winning team will receive USD8,000 in a cash prize.

Evaluation Metrics
- Problem & solution concept validation (e.g. user interviews, prototyping, usability tests)
- Identification of a key use-case (e.g. business model viability, assessment of trade-offs)
- Identification of success metrics / KPIs
- Specifications of the Minimum Viable Product (MVP), including roadmap for potential
iteration
- Go-to-market strategy (i.e path to user-adoption)
Your Submission
- The submission should be in the form of a presentation (PDF or Google Slides), no more
than 15 pages (excluding presentation cover, agenda and appendices)
- The submission should outline the Product Requirements
- Imagination is the limit – participants may use mock-ups, text, graphs, gifs, screenshots,
spreadsheets, etc to support the presentation
- Minimum Viable Product or the build of an app or skill using open platforms such as
Dialogflow / Alexa etc is optional (and by no means necessary)
Organizer
INSEAD
Accenture
Google
Prodigy Finance
Prize
8,000 USD