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INSEAD Product Games
November 23, 2020

Have you ever looked at a product and thought of ways in which it could work better? Then this challenge is for you. We’re calling all tinkerers, thinkers, designers, and problem-solvers to take on a challenge that will test your mettle. You’ll get a chance to get inside the business of a new age technology, and solve problems faced by top product leaders in the industry.

Description
Background
Sustainability awareness has been increasing for years and has now reached a new peak. The climate crisis is gaining increased attention globally as the devastating effects of climate change on our planet are increasing in strength and frequency.

Problem Statement
Against this background, more governments, conglomerates and individuals around the world have started taking action. Yet, most are still stuck in the awareness phase. The sustainability cycle starts from awareness to taking action, adopting the action and then making it into a habit.

What is one killer product that can help people move from sustainability awareness to action and even better to adoption of the habit of sustainability actions? For guidance, the UN Sustainable Development Goals provide a shared framework outlining potential efforts to combat the climate crisis.
Does your product pass the ‘toothbrush test’ by making people develop a habit of taking sustainability actions?

The Challenge
Participants are invited to form teams to develop a product that tackles a sustainability issue for a market of their choice. Teams can use the UN Sustainable Development Goals as guidance. The chosen solution must be built to encourage or influence users to develop sustainable habits and must be validated by the team’s user research. Teams must consist of at least two members and a maximum of five.

Evaluation Metrics
Problem & solution concept validation (e.g. user interviews, prototyping, usability testing)
Target audience segmentation
Identification of a key use-case (e.g. business model viability, assessment of impact and trade-offs)
Decide how to define and measure success of the product
Identification of success metrics / KPIs and impact estimation (i.e. how many tons per year per family is going to be saved)
Specifications of the Minimum Viable Product (MVP), including roadmap for potential iteration
Go-To-Market plan

Key Dates
SUBMISSIONS OPEN
September 20, 2020
Gather your perfect team and register here. Navigate here to see the problem statement and what we’re looking for.

SUBMISSION DEADLINE
October 17, 2020
Submissions Close / Deadline

TOP 4 ANNOUNCEMENT
October 23, 2020
Finalist Teams Announced

A jury of product managers will select the top four teams as finalists for the final competition. Receive one-on-one coaching from industry leaders such as Google, Accenture Strategy, Prodigy Finance etc.

AGILE DEVELOPMENT AND DESIGN THINKING WORKSHOP FOR FINALISTS
November 5, 2020
(1-2 hours)
Product Management Workshop for Finalists: Agile Development & Design Thinking

KEYNOTE & FINAL PRESENTATION
November 23, 2020
5 – 8 PM CET
Use the mentorship opportunity to make final changes to your submission and present it at the finals! The competition will be hosted online with judges and an audience from around the world.