The Global Marketing Leader (GML) is a critical role in the Global Marketing organization and has a significant impact on products at all stages of the product lifecycle. The GML is responsible for maximizing the value of assets and developing successful global brands and franchises by providing critical commercial guidance on development stage assets, developing and implementing global launch strategies, optimizing the impact of marketing budgets, managing the lifecycle of marketed products and supporting business development’s efforts to license and acquire external assets.
As the GML for early compounds in the Oncology Franchise you will be responsible for providing commercial insight and guidance into compounds in the early stages of development across multiple cancers, prior to pivotal/launch phase but also leading global activities for in line assets that are later in their lifecycle. This role will provide commercial leadership of 3-5 early immuno-oncology programs on PTs (Program Teams), and new assets entering to product team stages. Cross portfolio assessment and strategic positioning across multiple assets will also be a key deliverable of this role, and include combination partner strategies across the breadth of the oncology portfolio. Future opportunities may include transitioning with these programs to pivotal/launch phase, and/or supporting additional disease-states in solid tumors. Providing commercial leadership to the development organization you will be responsible for ensuring that early stage compounds are developed with the future market in mind and are designed for a high probability of commercial success.
This role will involve working with global marketing leaders across oncology to ensure that the insights being generated in pre/peri/post launch products are incorporated into the commercial strategy for early development compounds. It will also involve working closely with Amgen’s archetype countries and the New Product Development Leads to integrate local market insights. In addition to the responsibilities for early stage programs, this role will support broad strategic and business development initiatives pertaining to the portfolio such as diagnostics and biomarker capabilities, tumor-level patient insights, patient centric development, journeys and preferences, and lifecycle management planning.
This role will report to the TA Head, Solid Tumors.
Key responsibilities include:
Working with current Global Marketing Leaders to gather deep insights into the customer, marketplace, competitors, and business drivers and develop a “gold standard” commercial strategy designed to optimize the future value of early stage assets
Key contributor to PTs, leadership of relevant Insights and Brand teams, and leading all global marketing activities for assigned brands. Ensure that all early stage key portal decisions are supported by a robust commercial assessment including but not limited to an understanding of portfolio fit and organizational impact.
Ensure all marketing deliverables for assigned brands are on time and of expected quality in alignment with Amgen’s processes and requirements. These include contributions to Global Product Strategy and Brand Factbook, consumer and competitive insights, patient-centric deliverables, robust Target Product Profiles, Forecasts, and cross portfolio strategies to enhance program value including Lifecycle Management.
Communicate commercial vision for disease-state and assigned brands and partner with new brands as they come to market in this space to ensure cohesive and aligned approaches across the organization.
Utilize the knowledge gained with Amgen products to provide marketing input into early stage business development opportunities as they arise
Support the Franchise Steering Committee as needed on initiatives related to commercial franchise strategy and/or key initiatives.
Support and/or lead commercial analysis for Early Oncology portals for new programs in discovery being considered for progression to clinical stage.
Doctorate degree and 4 years of marketing and/or market access experience
Master’s degree and 6 years of marketing and/or market access experience
Bachelor’s degree and 8 years of marketing and/or market access experience
An MBA is strongly preferred coupled with a life sciences educational background.
At least eight years of experience and a track record of success in a series of commercial (or an associated function) roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry.
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas.
Strong experience in Oncology therapeutic area, and solid tumor immuno-oncology. Keen understanding of the science, market trends, and future opportunities and hurdles.
Strong experience in “beyond the molecule” value drivers such as Global Value Access & Policy (GVA&)), patient services, as well as consumer diagnostics/in vitro diagnostics (CDx/IVD) space.
Prior experience in commercial positions with global responsibilities is important. Experience living and working outside the United States is highly desirable. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world.
Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs.
Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets. Solid understanding of global market access, pricing and reimbursement issues.
Experience leading cross-functional teams in a matrix environment, managing global projects involving multiple functions and shared accountabilities.
Experience supporting product licensing and acquisition transactions. Has contributed commercial expertise in evaluating internal assets and prioritizing external opportunities. Has supported transactions by conducting due diligence, evaluating market dynamics, contributing modeling assumptions, and assisting with valuation.
The GML position is complex and demanding. The preferred candidate is a strong commercial executive with excellent marketing capabilities, strong analytical skills, superior cross-functional collaboration skills, the ability to operate globally and locally, and highly effective influencing skills. Success in this critical role will result in significant professional growth and advancement at Amgen.
In order to be successful in this role you will need to have a solid foundation in strategic marketing, or an associated function (e.g. GVA&P), a scientifically curious mind, an ability to learn quickly and gather insights across different therapeutic areas and customer groups and have a capacity to make decisions / recommendations despite a large degree of ambiguity.
Amgen is committed to unlocking the potential for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
For nearly four decades, Amgen has been at the forefront of providing the oncology and hematology communities with novel therapies that have changed patients’ lives. We have 10 marketed oncology medicines available today, and we are building upon our solid oncology foundation and long-term commitment to patients by developing a whole new class of novel molecules. We need top talent to ensure these molecules become medicines and realize their potential for helping patients.
Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission – to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do.
At Amgen, contributions are recognized – and strong performance is rewarded. Regularly recognized as a “Best Place to Work,” we enable staff to chart their own career paths based on their unique talents by offering challenging assignments, active career development, coaching and individual rewards.
Join our team as we enter an era of oncology drug development that will usher in new wave of advances that promise to transform cancer care!
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.