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Job Description
Job: Head of Marketing
Marketing & Communications role
Full Time Job
Posted on: June 03, 2021
Deadline: August 02, 2021
Locations: USA Remote
Job Description:
(primary responsibilities,
reporting structure,
career path...)
Head of Marketing
Full-time • Excellent Benefits • Work from Anywhere in the US (except CO, AL, or LA)

Apply here:

FreeWill is an award-winning, social-good startup that has raised more than $3 billion for high impact nonprofits since our founding in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and have even been named to Town & Country’s “Top 50 Philanthropists” list.
All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
Over the last 4 years, we’ve grown from 5 people to 95 (all smart, tenacious, and kind), and continue to grow quickly. We’d love to have you be a part of this adventure.

About the role
FreeWill is looking for a seasoned senior level B2B marketing leader to be our first head of Marketing. Partnering closely with the founders and Co-CEOs, this role will lead a team to drive our overall marketing strategy and execution with a focus on our competitive positioning.

The director will focus on increasing our new inbound sales and increasing interest from our existing partners, as well as develop the systems behind our marketing engine. The ideal candidate is numbers- and data-driven, strategic, and creative, energized by the goal of raising $1 trillion for high impact nonprofits.

This position reports to the co-CEO.

Identify growth opportunities and define, develop and own FreeWill’s marketing strategy, vision and plan to materialize on those opportunities and grow the business
Manage and develop a small content marketing team to continue to build FreeWill’s brand within the nonprofit sector and drive inbound interest in our products
Refine FreeWill’s brand positioning and voice and ensure that we are consistent with our brand across the company, including working closely with our sales, partner success, and product teams
Focus primarily on our B2B marketing efforts, with some attention to B2C marketing work
Drive lead generation for new sales prospects
Leverage data to inform your testing roadmap & decisions and establish strong metrics for measuring results across various marketing channels
Job qualifications and experience, academic degrees, personal traits...
Required Skills and Experience
At least 8 years of B2B marketing experience, including lead generation, conversion funnel management, and overseeing product launches
A highly analytical and data-driven mindset and able to leverage data and research to drive decisions
Strong project management skills; able to translate data and trends into actionable insights and work with cross-functional teams to execute against them
Strong people leader adept at building, guiding and growing teams
Thrives in a fast-paced, results-based organization
Experience in a modern tech background in a company (series C or later is a plus)
Experience marketing to nonprofits, launching new marketing, or internationalization are a plus
Entrepreneurial in spirit; experience in start-up environments a plus
Smart, tenacious, and kind, with a growth mindset

In addition to helping raise $1 trillion for high impact nonprofits and a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:
Work from home
Stipend to outfit your home office, cover utility bills, or use a coworking space
Unlimited PTO
Staff holidays and FreeDays (periodic one day office closures to rest and refresh)
Company stock options
Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
Free One Medical membership
Paid parental leave
Fully paid trips, such as an annual work retreat in a relaxing location
Book policy: We’ll cover any reasonably priced books that will make you better at your job (i.e how to excel in sales) or improve the FreeWill community (i.e. books on anti-racism).

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US.
Excited about our mission? Success in serving nonprofit partners requires our dedication to building a diverse, equitable, and inclusive team. We encourage people from underrepresented backgrounds and all walks of life to apply. We can’t wait to learn with and from you.
Name: Julia

Industry Technology/Internet