Site Name: Switzerland - Nyon
Posted Date: Apr 1 2020
Can you help to deliver winning commercial marketing strategies for a critical GSK portfolio brand? Do you thrive on creating successful content toolkits for activation and amplification by design market teams? If this sounds like you, then read below to find out more about this outstanding opportunity!
The role is highly multi-cultural in nature and the successful candidate will need to inspire and engage with consumer, expert and customer facing teams across the globe, adapting their approach to reflect cultural, capability & language diversity. You'll be responsible for driving business results against the defined strategic prioritisation and ensuring commercial success for this critical GSK brand portfolio. You'll deliver winning marketing strategies, success guides and hero content toolkits for activation and amplification by the design market teams with their lead Experts. The role requires the ability to solve complex problems and inspire at a strategic and a global level ensuring that strategies deliver growth across a wide diversity of markets by interfacing with ‘design’ markets as a proxy for focused global growth. This is a highly visible role and the successful candidate must be able to demonstrate a high level of impact, both in personal style and through business results.
As the Global Expert Lead - Pain Relief, you will be accountable for the delivery of the Expert Programme for your Category. Your focus will be the development of the creative content that will be used across multiple Expert Media channels e.g. sales reps, at conferences, in publications and across digital channels including social and the key specialist external partnerships & events that drives your category performance. You'll lead a small team of Global Marketing Directors and Global Marketing Managers, who are embedded within the brand teams and be accountable for their ways of working with the creative & digital agencies, the medical & R&D team and the design team to ensure they are producing world-class, competitive, creative campaigns. You also be responsible for the Category Expert Strategy and its implementation leading the business dialogue through and across a multi-functional commercial team to gain buy-in and deliver an execution focused effective Expert plan to support sales, profit targets and gain market share. We'll rely on you to strengthen the claims and benefit science visualization to change the recommendation behaviour of Experts and define how to step-change the strategy to become even more competitive with a balance of rational & emotional communications. Finally, you'll be an active ambassador for the Category and a key member of the Category Leadership Team driving the recognition of value add of Expert with internal and external customers, stakeholders and strategic partners.
Responsible for thorough understanding of the environment: audience needs, trends, market and competitive insights
Build effective and efficient brand programs through expert toolkits and hero content founded in genuine audience insight
Enterprise leadership seeking out business synergies across GSK categories including media, go-to-market, expert connections, government affairs, agencies and team capability etc.
Drives accountability throughout the organization providing rapid alignment to the company vision, goals and strategies, together with increased prioritization, focus and drive towards simplicity and delivering market-relevant, consumer-needs driven science-based innovation
Ensure aligned and effective ways of working with Design Markets and wider Area Marketing Teams and local market activation teams.
Actively leads, coach and develops highly capable, diverse and empowered direct and indirect teams of modern generalist and specialist marketers
Represent Expert as an active member of the Category Leadership Team and provide operational business partner support to the Category Head and Global Brand Lead’s.
Define Category Expert Strategy informing the overall Category strategic direction.
Partner with Insights & Analytics to identify the recommendation opportunities and understand the Expert recommendation behaviour, their drivers and barriers.
Drive the understanding of the environment for our audience, their day to day practice and the impact of our competitor’s activity to ensure our strategies are differentiated and future-proofed.
Lead the development and roll-out of Expert content / claims pipeline with R&D, medical and Innovation group e.g. briefing clinical, in-vitro, usage studies, science visualisation or scientific videos.
Lead the development of brand tool kits for global Power Brands and Global Brand hero content creation.
Lead our creative agency partnership to optimise the relationship to deliver outstanding creative work that is then adapted across multiple channels (reps, conferences, publications & digital).
Develop a fit-for-purpose always-on digital content operating model.
Partner with our area / markets to understand how our content is being used and set up the best practice, continuous learning loop.
Partner with Medical to develop relationships with leading external experts to develop next generation content streams and enhance our reputations with key associations/partnerships
Lead cross-category delivery for portfolio initiatives
Lead the cross-category review process and be a key member of the issues management group
Develop clear prioritization approach to ensure effective resource allocation to deliver category Expert agenda. This should ideally leverage synergies across the most optimal consumer and Expert touch points to deliver best in class execution of GSK portfolio.
Budget management for agency fees and expert leadership budget.