Brand Value & the Most Powerful Brands 2016 (with Infographic)
Brand makes your business unique. It sets the company apart and has the ability to position the business on the top in their specific industry. Sometimes, a brand is the companyís most valuable assets. In fact, many companies are often referred to by the name used in their brand Ė and they become one and the same. A strong brand identity drives customer loyalty, for the simple fact that once a customer uses your services and has a positive experience, your brand will bring them back.
It should come as no surprise that Apple tops the Forbes 2016 list. Recognizable products, a strong product portfolio and the ability to have people lining up for hours on product launch day. Despite strong competition they are responsible for almost half of the mobile phones sold in the US. The tech giant Apple is the most valuable brand of 2016. Having a value of $154.1billion, this is the sixth year Apple has dominated the rankings.
Google is now number 2, passing Microsoft and it isnít difficult to understand why. The name Google has become synonymous with any internet search, if you donít know something your friend will advise you to Google it. After Microsoft come Coca-Cola and Facebook.
Facebook is a prime example of something that started small, aimed at kids in one college as a beta test and grew into a behemoth. They constantly update their platform on the back of customer feedback and sometimes it might take longer than the customers want but they keep them in the loop that change is coming. People threaten to delete their accounts all the time, but they just keep coming back for more. Almost two billion of them!
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