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L'Oreal Brandstorm
May 17, 2018

"Play. Experiment. Innovate." An innovation competition like no other. Over the past 26 years, students from all over the world have participated in, learned and grown from this amazing experience. Last year, 25,000 students took up the challenge and made change happen for one of our top brands. Using your intelligence, know-how and creativity, be the part of innovation at L'Oreal. Three teams will be announced the winners of L'Oreal Brandstorm 2018. Take action and show us how you can disrupt the beauty industry!

Join the ultimate innovation competition to disrupt the future of beauty.

What's in it for you?

- Win: Brand Award 10 000 Euros, Tech Award 10 000 Euros, CSR Award 10 000 Euros.
- Learn: Mentoring, Dedicated coaching, Access to e-learning.
- Connect: Fly to Paris, Meet international students, Network with L'Oreal.

Steps of the Competition

- Step 1: Online Registration.
Once registered, participants will have the opportunity to use the platform to register a mentor of their choice to support them throughout the steps of the Competition. Mentors will be approved and validated in each country by the local Brandstorm manager.

- Step 2: National Pre-Selection.
The case will be released on the L'Oreal Brandstorm platform on October 16th, 2017, at the official launch of the Competition. Additionally to the case, participants get access to online learning materials to help them render their pitch.
The Teams will be invited to pitch the main idea of their project through a three (3) slides presentation maximum. The presentation has to be submitted online through the Platform before the deadline of the respective country.

- Step 3: National Selection.
The selected Teams from the previous step (Step 2: National Pre-Selection) will be invited to further develop their idea based on their pitch. In this phase, it is mandatory for the Teams to work with the local designers to visualize their ideas (if this has not happened earlier).
Each country organizes a National Selection for the teams to present their innovation concepts to a national jury. The National Selection will take place either in person (at a L'Oreal office, venue, university, etc.) or online. Each country will choose the way it runs its National Selection. Further details will be communicated subsequently in the year of 2018 through the platform (

- Step 4: World Finals.
The National winners will be invited to join the World Finals held in Paris on the 16th and 17th of May 2018. The exhaustive list of required materials for the fair will be given after the National Selection.
The official required materials must not be printed by the Teams themselves. L'Oreal and/or affiliate cannot be in any way held responsible should the Stage 3 winning Team and/or any of its team members be unable to travel to France to participate in the World Finals.
The travelling expenses (flight tickets and/or train tickets, transfer costs between airport/train station and the hotel or offices) and the hotel accommodation will be covered by L'Oreal. L'Oreal will be in charge of the booking and payment related to the travelling expenses. Teams will not be reimbursed for materials or resources used in the preparation of their presentation, or for any expenses related to trips to L'oreal.

Who can participate?

L'Oreal Brandstorm is a Competition for undergraduate and graduate students who study in one of the participating countries and satisfy the conditions.
Students eligible to participate should not yet have acquired considerable professional experience (i.e. not more than two
years of work experience. Internships, apprenticeships, summer job experiences and auto-entrepreneurial work do not
account into work experience).
The Participants have to compose a team of three (3) students. Students participating in an international exchange programme, e.g. Erasmus or exchange students have to participate for the country they are studying in at the point of registration.

The schedule

- Registrations: October 16,2017 - Varies by country. No registration will be taken into consideration after March 11, 2018.
- National Pre-Selection: Varies by country.
- National Selection: Varies by country.
- World Finals (Paris): May 17, 2018.

Judging criteria for Brandstorm participants

- Innovative: 30%.
- Useful: 30%.
- Feasible: 20%.
- Scalable: 20%.


The following prizes will be awarded, according to definitive team ranking at the World Finals:
- Brand Award: 10,000 Euros.
- Tech Award: 10,000 Euros.
- CSR Award: 10,000 Euros.
These prizes will be shared equally between the team members.

Participation and Internships

At any step of the Competition, participants can be recruited for an internship in a division of the L'Oreal Group.
- Brand Award: 10,000 Euros
- Tech Award: 10,000 Euros
- CSR Award: 10,000 Euros