December 01, 2019
Creative Shock is an annual international social business case competition for students which first took place in 2011. Participants every year are gathered to solve real life business, marketing and PR problems for social enterprises and organizations.
Creative Shock is a global social business case competition for students which first took place in 2011. Participants every year are gathered to solve real life business, marketing and PR problems for social enterprises and organizations. By organizing this competition, we seek to introduce students to real life global social business models and to communicate how all traditional business strategies can be applied to social enterprises and organizations, improve students' strategic thinking by challenging them with real marketing and management problems, promote social business all around the world.
The best five teams will reach the finals, which will be held at ISM University of Management and Economics in Vilnius on the 3-6th of December. These teams will have only one night to solve the final case study and compete with each other for 1500 EUR and round-trip tickets established by Turkish Airlines.
Participants may apply either individually or in teams of 3 - 4.
In the first round teams of 3-4 students solve a social business case. Those who register as individuals will be divided into teams and will have to solve the case together with the assigned teammates virtually. First round solution counts for 60% of the final score of two preliminary rounds. The first preliminary round takes place online on Oct. 9 - 15.
In the second round one of the social initiatives of the Baltic States is assigned to each of the teams. Participants have to create a low-cost, unconventional advertising idea with a view to promote the given initiative and publicize a social problem. The second round task is presented in short videos and evaluated by representatives of Lithuanian Marketing Association. Second round solution counts for 40% of the final score of two preliminary rounds.