Job Description

About The Role

We're looking for a passionate, commercially-minded marketing specialist to lead on consumer growth & engagement initiatives across the US and Canada Uber Eats Grocery & Retail business. The Manager II will own and execute marketing frameworks and campaigns that can accelerate adoption of our Grocery & Retail categories by deepening penetration within critical audiences. Working collaboratively with Operations, Product & Performance Marketing and Comms, they will have the opportunity to build, develop, and scale comprehensive marketing campaigns to drive both brand and business impact.

What You'll Do

* Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
* Campaigns Strategy & Execution: Own the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
* Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
* Analytics & Measurement: Work with Business and Marketing Analytics teams to craft robust and strategic analyses that inform both what we prioritize and how we execute. Implement A/B testing and optimization strategies to monitor and improve conversion rates at key touch points throughout the marketing funnel.
* Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that our growth and engagement marketing plans are delivering on critical growth goals.

Basic Qualifications

* 7+ years of consumer marketing experience, specializing in a combination of field marketing, retail marketing and middle & through the funnel marketing that has driven brand and business impact
* Experience leading consumer marketing campaigns from strategy to execution
* Fluent in measurement and reporting to optimize performance
* Bachelor's degree

Preferred Qualifications

* Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
* Proven leadership experience with ability to lead in a multi-matrix environment.
* Outstanding commercial understanding & strong data and analytical skills with proficiency in Excel/Google sheets. Working familiarity with SQL is a plus.
* Experience in data-led decision making; ability to to interpret extensive data and identify the opportunities for growth and optimization.
* Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
* Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
* Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency.
* A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
* Experience working for a globally recognized company.

For New York, NY-based roles: The base salary range for this role is USD$157,000 per year - USD$174,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$157,000 per year - USD$174,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits., For New York, NY-based roles: The base salary range for this role is USD$157,000 per year - USD$174,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$157,000 per year - USD$174,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits