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Job Description
Job: Group Product Manager - Multitherapy
Innovation, R&D, Marketing & Communications, Sales role
Full Time Job
Posted on: January 22, 2021
Locations: India (Maharashtra)
Job Description:
(primary responsibilities,
reporting structure,
career path...)
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
Achieve top-line, market share and bottom-line targets for the brands assigned
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
Lead Divisional initiatives which are of significant impact to the business / organization
Buddy to new brand managers in the team
Mentor/Guide to management trainees in the team
Qualifications
Preferred/Required:
Job qualifications and experience, academic degrees, personal traits...
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)

EXPERIENCE:

Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
Additional exposure of sales preferred
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches

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