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Job Description
Job: Commercial Finance Analyst - Revenue Growth Management/Marketing Spend Effectiveness
Sales, Marketing & Communications, Financial Management, Other Finance role
Full Time Job
Posted on: January 27, 2021
Locations: Pakistan
Job Description:
(primary responsibilities,
reporting structure,
career path...)
Location: Islamabad, PK
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Company: British American Tobacco

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT PAKISTAN IS LOOKING FOR A COMMERCIAL FINANCE ANALYST

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Finance

LOCATION: Pakistan

The role is responsible to work as a business partner for FInance and Marketing leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain. Analytics which generate value added insights and foresights (including Revenue Growth Management and Marketing Spend Effectiveness) is a key lever in driving sustainable and efficient business growth in today’s evolving CPG environment. Understanding revenue growth / marketing spend effectiveness and how to most efficiently drive net sales, profit, market and volume share is vital to delivering our overall business objectives. We are looking for a passionate individual who is excited by analytics to insights and innovation vs. the status quo to join our GBS Commercial Finance team

Reports to: Project Manager - Finance

Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR
Understand strategies and initiatives that will accelerate revenue growth (RGM), and increase marketing spend effectiveness (MSE) at BAT
Serve the DRBU as an extension of the Commercial Finance / SPI Teams with an understanding of the business and how to enable sustainable net revenue growth and marketing spend effectiveness.
Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth and marketing spend effectiveness
Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding revenue growth management and marketing spend effectiveness
Support the process of providing pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments
Support the process of evaluating the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.
Support the process of monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI etc.
Provide insights to drive spend efficacy and smart cost management within the Marketing team.
Assist in multiple strategic GBS projects (e.g. RGM roll out, MSE roll out, Development of GBS Run Book for these methodologies, etc.) within tight deadlines, and communicate to line manager and key stakeholders any challenges/issues in a clear and timely fashion
Plan an active role as a member of relevant GBS team, ensuring continuous improvement in all required capabilities (with emphasis on strong analytical skills) and commercial acumen for own and other team members. Support the relevant leaders in this through combination of existing team development and new appointments
Able to effectively operate in a matrix organization with high level of change

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Degree educated with relevant professional qualification (CA / ACCA / CIMA / CPA / MBA)
2+ years of experience in pricing, promotion, sales analytics, marketing research, finance and/or category management
Experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred)
Must have strong analytical skills and business acumen to build strong business cases to drive core business decisions and change/innovation
Data and insights driven. Basic understanding of key data science concepts
Commercially focused and is consumer centric
Good Influencing, leadership and interpersonal skills. Good oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support
Understanding and knowledge of relevant finance tools and systems (i.e. SAP / HFM / BI /BPC)
Experience in analyzing reports, identify issues and challenges management
Experience in planning and execution, performance metrics, project evaluation, of commercial projects
Ability to simplifying complex situations, communicate and present complex information
Comfortable with ambiguity and uncertainty, pro-active, collaborative and consultative
Project management skills

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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