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Job Description
Job: Brand Activation Senior Analyst
Marketing & Communications role
Full Time Job
Posted on: September 21, 2021
Locations: Egypt
Job Description:
(primary responsibilities,
reporting structure,
career path...)
Auto req ID: 250560BR
Job Description

Main Purpose:
Drive “In-Market Performance” of a specific brand within PCE. By full ownership of the commercial agenda of this brand from a volume/revenue/profitability stand-point

Key Accountabilities:

  • AOP Commercialization for a specific Brand for a MU:
    • Commercializing and adapting AOP to suit the specific market needs of the brand and the MU.
    • Focus on driving the commercial objectives of the brand and MU, within the AOP set by the “Develop”team
    • Presents and aligns “Activate Marketing Manager / Director”
  • Support’s all “Market Specific / Activate” plans of a specific brand for a specific MU:
    • Leads on all aspects for “Activate” plans from development to in-market execution
    • Aligns “Activate Marketing Manager / Director” on plans
  • Support’s on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
    • Commercializes / develops in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
  • Driving brand Economics / P&L:
    • Ensuring that all brands’ economics for existing business is in-line with CU business objectives
    • Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction
    • Lead on brand specific productivity projects to meet overall company’s P&L targets
  • Brand / Innovations Capex Requirements:
    • Responsible for leading the commercial aspect of any brand Capex investments requirements
  • Leads on Performance monitoring:
    • Responsible for periodically reviewing “brand” performance KPI’s via the various tools available, to identify possible issues and develop plans/tactics to address them.
  • Brand A&M Budgets:
    • Responsible for liaising and aligning with finance control team
    • Ensuring no over spending occurs on any of the projects and on overall brand budget



  • Above-the-Line and Below-the-Line activity management
  • Overall Business / Brand Management
  • Business Strategy
  • Excellent knowledge of AOP processes
  • Excellent knowledge of copy production processes
  • Excellent knowledge of all insights tools (Audit/CTS/6W’s)
  • Excellent understanding on all brand related researches and consumer testing protocols
  • Ability to create brand plans, based on sound insights and the right analysis
  • Excellent understanding on the media processes, from planning to booking and airing
  • Ability to understand/evaluate brand economics and P&L’s
  • Excellent knowledge of sales cycle and plan
  • Ability to understand the technical side of the brands – from an operational and R&D perspective
  • Good knowledge of agencies work structure, roles and responsibilities
  • BA / MBA Degree Business Administration/Marketing/IMC/economics or equivalent from a reputable university
Prior Work Experience:
  • Preferable if the incumbent has 3-5 years in top FMCG
Language Proficiency:
  • Fluent English
  • Fluent Arabic
Skills & Abilities:
  • Strong analytical skills – ability to interpret complex data and distil into useful and actionable information
  • Excellent interpersonal skills with ability to comCUnicate and negotiate effectively across all levels and all functions of the organization.
  • Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…
  • Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
  • Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders

Relocation Eligible: Not Applicable
Job Type: Regular

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