About The Team
Uber has built an incredible business and brand in Australia & NZ. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we're a part of the fabric of more than 600 cities around the world. Whether it's a ride, family dinner, or last minute groceries, we use technology to give people what they want, when they want it. And for the people who drive or deliver with Uber, our app represents a flexible way to earn. The marketing team have been pivotal to building this brand and huge customer base, and continue to be one of the highest performing and awarded teams in Australia.
With such a broad range of products making everyday lives easier, we have become an essential service for millions of Aussie and Kiwis. To support this, we are rapidly moving to become a membership business through products like Uber Pass, which make it even easier and more rewarding to move, eat or shop via Uber. We are at the beginning of this journey, but our ambitions are huge and we will grow our membership program rapidly locally and globally. We are looking for a strong marketer to help lead this membership program in Australia and New Zealand and help us achieve our vision.
How will I have an impact?
The ANZ Membership Marketing lead will partner with the APAC and Global Marketing Teams, and the local cross-functional teams, to shape the strategy and value proposition for membership, and then lead development & execution of the marketing programs to support this. The membership program is a very top priority for the local and global business, and there is significant scope to build and execute an impactful strategy.
What does a 'day in the life' look like?
- Collaborate with membership and brand leads to shape our marketing strategy, building a strong plan to support our mission
- Partner with local sales team and third parties to build and execute an exciting membership benefits program
- Build world-class campaigns and executions across owned and paid channels, working with local agencies and global product marketing teams
- Immerse in customer insights and data to elevate our offering, and ensure the customer voice is at the centre of our membership program
- Develop and share a strong learnings program with global counterparts to help the evolution of our membership strategy locally and globally
What does career development and learning look like?
Uber's philosophy to learning is 70% on the job, 20% through exposure to others and 10% through structure training. To support this, we ensure all roles provide stretching and exciting opportunities, and support this well through mentorship, leadership and training. Training opportunities are vast, including technical skills development, organisational impact, leadership and broad marketing skills (including the Mark Ritson mini-MBA). Our mission is to be the highest performing marketing team in Australia, where everyone has the opportunity to do their career defining work, and we have built a fantastic program and culture to enable this.
What's in it for me?
One of our proudest people programs is the career development and mobility we offer our employees. So if your personal goal is to become a subject matter expert, experience different roles and teams expanding on your skill set, or relocating to another location (within APAC or Uber globally) you are in the driver's seat & we are here to support you.
Oh, did we mention that the benefits on offer are pretty awesome too? From generous paid leave, to monthly Uber credits, health insurance and wellbeing allowance - we'll have something that'll be of interest and support the 'whole you'. Check out our benefits page to find out more - https://www.uber.com/us/en/careers/benefits/
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.