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By Luigi Centenaro
Personal Branding Canvas
Apr
07
14:00 CET
45 minutes

The MBA will be surely a career breakthrough for you. But hiring managers don't "buy" an MBA, they look for a relevant promise of value. And the best device to deliver it is your Personal Brand. You are surely tired of reading articles that talk about Personal Branding without explaining how to do it. Then it's time to take action. Join our introduction to Personal Branding for MBA students and to the Personal Branding Canvas, a completely free visual tool used by thousands of people around the world. It is the simplest and most practical resource you can easily adopt to discover and communicate your promise of value, to differentiate yourself in a relevant way and to manage your professional image and make a name for yourself.



About the speaker
Managing Partner of BigName, the professional innovation specialist for enterprise, serves as a lecturer on Personal Branding and Professional Innovation for institutions like SDA Bocconi, St. Gallen University, MIP, ESSEC, IE, Bath SoM and Ca? Foscari University.
Luigi is the author and curator of many publications on Personal Branding and is the lead developer of the Personal Branding Canvas & LinkedIn Canvas included in the Toolkit dedicated to Professional Innovation.

Managing Partner of BigName, the professional innovation specialist for enterprise, serves as a lecturer on Personal Branding and Professional Innovation for institutions like SDA Bocconi, St. Gallen University, MIP, ESSEC, IE, Bath SoM and Ca’ Foscari University. 
Luigi is the author and curator of many publications on Personal Branding and is the lead developer of the Personal Branding Canvas & LinkedIn Canvas included in the Toolkit dedicated to Professional Innovation.