Business School Alliance for Health Management (BAHM)
March 21, 2020
The Business School Alliance for Health Management (BAHM) will host its annual case competition on March 21, 2020 at the Boston University Questrom School of Business. This year’s competition topic is “Home & Community-based Care Challenge – Expanding Precision Medical Care via Business-based Technology.” Students will have the opportunity to apply classroom knowledge and innovative business models to encourage healthy choices. We invite each BAHM member school to enter one team into the competition.
Boston University’s Questrom School of Business and Institute for Health System Innovation & Policy hosted BAHM’s 2020 annual case competition March 20-21 – and, because of COVID-19, BAHM’s first virtual case competition.
BAHM has been the proud host of Case Competitions since 2011. These events offer students the opportunity to develop solutions to a business problem within an allocated time frame, to receive cash prizes and often academic credit, and to meet students from other BAHM schools.
Sponsored by businesses and organizations, competitions are held each year at a different BAHM school, and each member school selects students to represent it. While the competition format has varied over the years, students generally submit a written paper as well as deliver a formal presentation which are then judged by BAHM member faculty.
The Harvard Business School Health Care Initiative hosted this year’s Case Competition in conjunction with the student-run HBS Health Care Conference. This year’s competition topic, “Healthy Living Challenge – Influencing Healthy Behaviors in Low-Income Communities,” drew submissions from 12 student teams from BAHM-member schools. Frank Sutter, Associate Director of the HBS Health Care Initiative, assembled an exemplary group of judges from across the healthcare spectrum.
Case Competition Topic
Home & Community-based Care Challenge – Expanding Precision Medical Care via Business-based Technology
Healthcare is in need of significant reform. Affordable, accessible care is a major issue in the current U.S. presidential race and figures prominently in other countries worldwide. Advances in technology have provided greater resources for patient-centered healthcare delivery by leveraging home-based and community-based care platforms. Additionally, the use of technology to deliver healthcare in these settings offers the possibility of greater access to care, improved health outcomes, and reduced costs. These technologies could support care to the aging, the poor, rural populations, and those requiring end-of-life care.
BAHM is looking for new business models to encourage more home and community-based care that responds to the pressing needs of vulnerable populations. Technologies with the potential to redesign healthcare include, but are not limited to, telemedicine and computer-decision support for patients, providers, and family caregivers. Data analytics offers the possibility of tailoring care and services to provide more “precision medical care” (particularly in the era of genomics). In addition, digital assistants (computer– based coaches or conversational agents) and devices such as “Medical Alexa” (and AI) have the potential to enhance health literacy, while facilitating compliance with and organization of medical care. Smart phones offer the possibility for improving the delivery of care through a range of attributes, including organizing care, capturing personal medical information for secure sharing with selected providers, and monitoring changes in medical and mental health conditions. New business models for healthcare delivery could also address social determinants of care.
The 2020 BAHM Case Competition challenges student teams to identify communities and/or subpopulations and propose a business-based technology solution that delivers home-based or community-based care.