INSEAD Product Games
Objective
The last year has brought a dizzying wave of development in publicly available generative artificial intelligence models. These models can build a capability to produce original and creative content by exploring patterns in vast publicly available human-produced datasets. Your task is to develop an innovative product that integrates GenAI to enhance one or several aspects of the MBA experience. All proposed solutions must address potential challenges related to data privacy, biases as well as ensure fairness, transparency and accountability � aligning with your values of ethical leadership and complying with current AI regulations.
Description
We ask you to embrace your inner futurist and build a new product leveraging Generative AI. Try to think ahead of the curve and predict what the next big application of generative AI could be in one or more sectors from the following list:
Healthcare
Climate Tech
Transportation
Education
Fintech
Retail
Some questions that you could think about
Your task is to develop an innovative product that integrates GenAI to enhance one or several aspects of the MBA experience. All proposed solutions must address potential challenges related to data privacy, biases as well as ensure fairness, transparency and accountability � aligning with your values of ethical leadership and complying with current AI regulations.
The Challenge
In teams of 2-5 people, you are invited to develop a product that addresses a specific challenge or group of challenges in this space. As a part of your proposal, we would need a clear articulation of the problem, and the ways in which your product solution addresses it, empowering and supporting the solutions of the future. The solution must be validated by your user research. The product can be tangible or intangible, but it must be a product of some sort.
Key Dates
KICK OFF Sept. 3 Gather your perfect team and register
Q&A Session with Grab Sept. 10 Ask any questions to the Senior Product Team from Grab
SUBMISSION DEADLINE Oct. 9 (11:59PM) Apply before submissions close/Deadline
TOP 4 ANNOUNCEMENT Oct. 17 A jury of product managers selects the top 4 finalist teams
MENTORSHIP Oct. 18 � Nov. 20 Receive one-on-one coaching from 4 senior Grab Product Managers before presenting it at the finals!
FINALS Nov. 20 Amaze the jury at the finals on INSEAD Asia campus in Singapore
Eligible Schools
INSEAD
November 20, 2025
October 08, 2025
Public
Business School
innovation
International
Networking
Technology
INSEAD
Accenture
Google
Prodigy Finance
First Prize: USD $10,000.
The other 3 finalists will each receive USD $1000.